In the present digital age, consumers increasingly rely on the power of the crow to make choices. As such, crowdsourced reviews help consumers in determining what to purchase. Marketers need to keep this in mind if they hope to leverage the power of the crowd. This post reviews how the Fabletics brand leverages crowd-sourced reviews on its marketing campaigns. Since the company’s inception in 2013, it has grown its revenue base to high levels. For example, the company earned over $235 million from its clientele in three years. This achievement was only possible because Fabletics understood the essential role played by crown sourced reviews in driving sales.
The convergence of digital technology enables people to live increasingly connected lives. Due to this, online product reviews allow people to interact with market brands. For instance, individuals use surveys to measure the benefits offered by a particular brand. This lets consumers outsource their shopping needs from the crowd.
Besides that, data indicates that crowdsourcing reviews are a steadily growing online trend. For this reason, brand retailers need to develop a strategy that is in line with their marketing efforts. In turn, this approach lets a company position its brand competitively. Since 2014, there has been a 70 percent increase in the number of companies leveraging the power of the crowd.
The success of the Fabletics as an e-commerce company has been facilitated by the ability of Kate Hudson to monitor the clients’ behavior. She understands consumer needs and how to solve them. The fashion company appreciates Hudson for the work that she has done for the past three years. She has done a commendable job in ensuring that communication with customers is prioritized. Kate spearheaded the communication policy by upgrading the company’s customer care service department. One and a half years later, Fabletics was recognized by Better Business Bureau and were given a top rating for its improved customer satisfaction score.
Kate Hudson, pop star celebrities, and other influential figures recently gathered to showcase fashion designs. A renowned artist, Demi Lovato expressed his views regarding the positive influence Kate Hudson is instilling in the modern woman and business. Since its founding in 2013, Fabletics Company has grown to great lengths in just three and a half years. In recent updates from the company, it was reported to have increased its net worth to approximately $250 million.
Kate Hudson views communication as the breakthrough to better services in the company since she keeps track of the customer’s response on social media. Apart from that, she can monitor the company’s inventory products and make changes according to the customers’ feedback. Kate argues that with the introduction of better technology, the company can collect and store data that can be used in future. She further adds that, despite facing competition from companies offering same services, Fabletics has more than 20 retail shops across the U.S, and it is making plans to add a dozen more. Kate Hudson has continued to spice up the fashion industry and works on inspiring young women.
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